Title: The Role of Perceived Quality in Building Market Share: A Comparison of Brand Values
This presentation describes the results of a study which argue that perceived quality is the single most important determinant of brand value for a given brand. Brand value is an important concept that provides competitive edge for businesses. This study conducted using secondary data analysis in fourteen countries including both developed and developing countries.
An aggregate measure that was defined as the mean per capita brand value (MPCBV) was developed for this study. Our conceptual framework demonstrates that the role of quality can be analytically generalized to any developing nation.
Pathmani Mangalika de Silva is actively involved in international management systems namely quality, food safety, environment and occupational health and safety in the capacity of system auditor, trainer, and consultant. Currently Mangalika is the President for Asia Pacific Quality Organization (APQO) headquartered in New Zealand and the President for Sri Lanka Association for Quality.
Previously she worked at Sri Lanka Standards Institution in various capacities and as National Quality Award Examiner and, also at Tea Research Institute of Sri Lanka as a Scientist. She was the editor for ‘’SLSI Bulletin’’ and SLAQ’s “Quality Today” and “Junior Quality Manager”. Launching of “Total Quality Education” (TQE) concept in schools in Sri Lanka in March 2014, with the approval of Ministry of Education is a great achievement under her leadership. Mangalika received her first quality related training in Japan on TQM and certification systems.
Mangalika is a recipient of number of international awards including APQO’s MMG Medal for Professional Women in Global Quality Leadership 2010, APQO Award for Woman in Quality Leadership 2016, APQO Special Recognition Award 2017 and APQO Special Recognition Award 2018 in recognition of her contribution in promoting quality management in the region.
She is academically and technically qualified with BSc (Hon), MSc (Analytical Chemistry), and MBA from University of Colombo, LLB (OUSL) and Attorney-at-Law. She is also a Chartered Chemist, M.I.Chem, and a Senior Member of American Society for Quality (ASQ). Currently, Mangalika is a doctoral candidate at the University of Sri Jayewardenepura, Sri Lanka.